A topic I think about regularly is choice. It’s come up with some early holiday sale commercials and previews in the past few days and will more so as the days get closer to Black Friday and holiday shopping and choosing which holiday events and gatherings to attend, and it’s also something we deal with in many other aspects of our lives like healthcare and even people we’re friends with or in relationships with, not to mention the shopping we do on a regular basis throughout the year.
Everyone from the general populous and average consumer to business owner is blessed to be living in this time because we’ve got so many options available to us. This is such a huge blessing because we’re not stuck shopping or doing business with just one provider, we’ve got options. We don’t have to choose to do business with or shop with or be friends with someone who we feel uncomfortable around or doesn’t understand us or isn’t really offering something we like. Sometimes we do have to do some work to find the right option for us, but let’s be honest, we’re shopping around and researching normally anyway, so we’re not likely to do much extra work anyway, right?
Of course, that puts a lot of the responsibility on the shoulders of business owners to provide accurate information, timely responses and of course be super customer friendly. When any one of those aren’t working for us, we’re heading elsewhere and a business has lost a sale. On a personal level whether talking about employees and bosses or friends and extended family, it’s a responsibility on all our shoulders to treat each other as humans, and with respect and dignity. We don’t have to be friends with or connected to everyone, so don’t feel bad about making choices that are right for you.
And we can’t deny that there is some responsibility on our shoulders, and that’s to not just go with our first option blindly. We are still responsible for doing our due diligence in researching a company or person we’re connecting with, and making sure they’re a good fit for us. When you’re having a bad gut reaction or not feeling like you’re heard or feeling like there’s missing information and things just aren’t lining up in a way that makes you feel comfortable, walk away. There’s nothing wrong with going with your first option, but it’s just smart to make sure that the first option is really your best choice.
What smart choices are you making this week?