Yesterday in the US was Giving Tuesday, an opportunity for non-profits to cash in like small and big businesses did over the previous couple of days. I know it only comes around once a year, but the number of emails, social posts and other messages I got, often duplicates asking again, was a lot, and you probably experienced the same. It’s almost the same feeling that businesses try to instill in you with their countdown timers and limited quantity warnings, and makes you feel (intentionally) like you’re going to miss out or really screw up if you don’t buy/donate now.
Don’t get me wrong, I donate to non-profits all year long, plus a few extras on Giving Tuesday when they have matches going on (which is an awesome way of supporting your favorite organizations if you can share a bigger amount of money with them). And I’m really glad that they came up with Giving Tuesday as a way of reminding people that buying physical gifts for those in your life is great and very important, but there are some amazing non-profits doing really important work around the world that could put to great use just a fraction of what was spent on Black Friday and Cyber Monday.
So the best moment, on top of knowing that my dollars are going to special organizations who are going to help people in ways that I can’t, was in receiving emails today from some of the organizations who promoted their Giving Tuesday fundraisers and hearing how successful they were. The feeling reminds me of how it feels when you’re gathered around the tree as a family and everyone has opened their gifts and is really pleased with what they received. It feels really good to know that some of these organizations are going to be able to keep doing their work through the next year because people chose to donate. And if their work makes someone else’s life better or improves the world we live in in some way, well that brings peace to my heart.